{"id":6763,"date":"2013-06-10T11:17:32","date_gmt":"2013-06-10T09:17:32","guid":{"rendered":"https:\/\/heatwork.com\/?page_id=6763"},"modified":"2017-03-15T13:40:51","modified_gmt":"2017-03-15T12:40:51","slug":"logo-4","status":"publish","type":"page","link":"https:\/\/heatwork.com\/en\/logo-4\/","title":{"rendered":"Logo"},"content":{"rendered":"<p>HeatWork&#8217;s logos and branding have been developed to communicate HeatWork&#8217;s values.<br \/>\nIt&#8217;s important that they are used correctly in different contexts. <\/p>\n<h2>Guidelines<\/h2>\n<p>HeatWork&#8217;s primary logo, red\/black\/gray, is to be used on a white background, where it looks natural and doesn&#8217;t conflict with background colors or other logos.<\/p>\n<p>HeatWork&#8217;s secondary logo, white, should preferably be used on red backgrounds or other coloured backgrounds.<br \/>\nThis is most often used on textiles, embroidered or printed. <\/p>\n<h2>Primary colors<\/h2>\n<p><\/a>Primary colours in HeatWorks logo Red:<\/p>\n<ul>\n<li>Pantone (PMS): 1797C<\/li>\n<li>CMYK: C2\/M98\/Y85\/K7<\/li>\n<li>RGB: R196\/G38\/B46<\/li>\n<li>RAL: Red 3001 for outer casing, Grey 7035 for back door, Grey 7040 for tanks, drums etc.<\/li>\n<\/ul>\n<hr \/>\n<p><a href=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37039 size-medium alignleft\" title=\"HeatWork_medvignett_pms\" src=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-280x55.jpg\" width=\"280\" height=\"55\" srcset=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-280x55.jpg 280w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-480x94.jpg 480w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-940x184.jpg 940w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-768x150.jpg 768w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-600x117.jpg 600w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-400x78.jpg 400w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-900x176.jpg 900w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-1024x200.jpg 1024w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms-1180x237.jpg 1180w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_medvignett_pms.jpg 1214w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37033 size-medium alignleft\" title=\"HeatWork_hvit_rod\" src=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-280x59.jpg\" width=\"280\" height=\"59\" srcset=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-280x59.jpg 280w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-480x100.jpg 480w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-940x197.jpg 940w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-768x161.jpg 768w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-600x125.jpg 600w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-400x84.jpg 400w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-900x188.jpg 900w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod-1024x214.jpg 1024w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_rod.jpg 1349w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37027 size-medium alignleft\" title=\"HeatWork_hvit_sort\" src=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-280x59.jpg\" width=\"280\" height=\"59\" srcset=\"https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-280x59.jpg 280w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-480x100.jpg 480w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-940x197.jpg 940w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-768x161.jpg 768w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-600x125.jpg 600w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-400x84.jpg 400w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-900x188.jpg 900w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort-1024x214.jpg 1024w, https:\/\/heatwork.com\/wp-content\/uploads\/2013\/06\/HeatWork_hvit_sort.jpg 1349w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HeatWork&#8217;s logos and branding have been developed to communicate HeatWork&#8217;s values. It&#8217;s important that they are used correctly in different contexts. Guidelines HeatWork&#8217;s primary logo, red\/black\/gray, is to be used on a white background, where it looks natural and doesn&#8217;t conflict with background colors or other logos. HeatWork&#8217;s secondary logo, white, should preferably be used [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-6763","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/pages\/6763"}],"collection":[{"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/comments?post=6763"}],"version-history":[{"count":0,"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/pages\/6763\/revisions"}],"wp:attachment":[{"href":"https:\/\/heatwork.com\/en\/wp-json\/wp\/v2\/media?parent=6763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}